A One-on-One With Linx Dating Founder Amy Andersen — How She Turned Into “Silicon Valley’s Cupid”

The brief Version: if they’re producing modern version of an already-cool item or coming up with another huge thing in tech, singles in Silicon Valley may lead busy life — this means dating often gets put on the backburner. Since 2003, Linx Dating and its own creator Amy Andersen have-been addressing the requirements of these busy, relationship-minded professionals with a curated, tailored, and intuition-based matchmaking program.


From Google to Apple to Lyft to Github, Silicon Valley is renowned for their juggernaut tech businesses and innovative start-ups, to such an extent that there is even a favorite tv program called after it. Silicon Valley is also recognized for the enthusiastic, hardworking, creative, and committed people that work on these firms — that gives really to a fruitful profession not fundamentally a fruitful dating existence.

“these folks are so focused and their careers that one day they wake up and imagine ‘Oh my gosh, i must find my match. How do I go about performing that?'” mentioned neighborhood matchmaker Amy Andersen. Linx Dating is actually the way they go-about doing that.

Based by Amy in 2003, Linx, for short, is actually a curated matchmaking service for all those active, high-profile solitary pros in Silicon Valley as well as the surrounding Bay neighborhood (and all over the globe) thatn’t had the opportunity to get the commitment they really want. Now, the organization is known as “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy recently informed you towards “aha time” that began almost everything, this lady client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, therefore the personal relationships she builds making use of people she helps.

Connecting the Gap Between solitary Men in Silicon Valley & Single ladies in San Francisco

The motivation for Linx was available in 2000 while Amy ended up being in personal client solutions at a tech company in san francisco bay area but staying in Silicon Valley. Whether or not it is at work, through buddies, or perhaps out and about, Amy often came across people who have been informed, effective, appealing, and well-rounded, nevertheless they had been solitary and don’t understand precisely why.

Knowing both locations really well, Amy pinpointed the challenge: there are more readily available men in Silicon Valley than San Fran and much more available women in San Fran than Silicon Valley. With regards to household, friends, and professions being in their particular particular places, deciding to make the 50-minute automobile trip to fulfill special someone wasn’t at the forefront of their particular thoughts, Amy explained.

“that has been my personal ‘aha minute’ in which I thought ‘let’s say we happened to be to connect this difference and create these opportunities for these fantastic feamales in bay area and they great guys in Silicon Valley?'” she mentioned.

Amy then spent the following 3 years carrying out as much research as she could, utilizing her business-oriented head for a much better thought of the business and interest in this type of matchmaking business. In 2003, once she had all her ducks in a row, she stop their work at Merrill Lynch, launched the firm, and not appeared back.

“Starting Linx was among the best decisions of my life,” she stated. “assisting these introductions and serving as a conduit between these two demographics seems to your workplace effectively throughout the last 12+ years that i have been achieving this.”

Through the Application to the marriage, Amy could there be Every Step

Amy takes a really hands-on approach together with her clients from starting to conclude, learning each person independently, using their particular wants and requirements while in the matchmaking, and providing the woman qualified advice all in the process.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, every thing begins with the grade of the customers. While other matchmaking firms might accept anybody who can be applied, Linx has actually a substantial referral-based vetting system which makes their particular clientele stay ahead of the others. Every aspiring member need to be recommended by an old or existing member, a pal or get in touch with of Amy’s, or the want.

Amy receives a lot of referrals daily and screens each prospect by herself. And whether they’re 22 or 72, Asian or Latino, solicitors or designers, Amy is looking for people that are smart, healthier, relationship-minded, accomplished, bold, and top interesting everyday lives overall.

“providing someone is passionate about their particular job, that is what I’m shopping for. Beyond that, i am seeking people who are well-rounded. Should it be volunteering or cooking or whatever truly, I just need to see that they have a colorful, interesting existence,” she said. “When someone states in my opinion ‘All i really do is actually work’, I’m perhaps not attending wish to assist all of them. Besides would they not have balance inside their resides, but in my opinion that is in addition indicative they do not have time for a relationship.”

Following the initial assessment, Amy sets up an one-on-one meet-and-greet, which she stated is a vital part of becoming a client. This is when Amy extends to understand individual, notice their own personal story, and find out whatever they’re looking for in somebody (and the things they’re not wanting).

Most importantly, Amy is determining if her business will be the right complement both sides. Whether somebody actually 100% over their particular ex or come in a painful stage of these life, the woman impulse can determine if the time is down.

“The meet-and-greet is a vital treatment for my self but moreso for the possibility to have an excellent browse of just what Linx is all about,” she stated. “folks get the answers that they’re searching for through the meet-and-greet, and that’s really important because anyone just who falls that road becoming a customer, i do want to make sure they feel ready to accept this method.”

If the meet-and-greet goes well, they will return for a follow-up meeting with Amy before selecting the account that is perfect for them and obtaining began in the matchmaking. And while it seems like a long process, Amy mentioned its needed because she wants every member become happy with Linx and the other way around.

Matchmaking That Combines the Client’s hopes & Amy’s Intuition

Besides testing every applicant, Amy is the sole individual at Linx who the matchmaking, outsourcing the woman concierge solutions to specialists like professional clothes stylists, makeup products artists, and psychologists.

“this will be a rather little, boutique, market matchmaking company when compared to most organizations with huge staffs and branches all around the world and so on, very Linx is actually super individualized in that respect,” she mentioned.

The woman special matchmaking system brings together the granular metrics of what the person desires in a date (their particular preferred peak, get older, earnings, etc. as well as their deal-breakers) and Amy’s all-natural skill and instinct for once you understand whenever two different people belong collectively.

“nowadays, in terms of when I put together a match, about 75percent if it’s produced by gut, that impulse that claims ‘Oh my goodness, In my opinion I might get on to something here,'” Amy stated.

Predicated on those elements, Amy will take-over, scouring the woman database of qualified singles until she locates the most perfect match for each and every client.

Online Pre-Introductions Get Singles stoked up about Their Match

Once Amy features the woman perfect pairing, she’ll email both individuals a “baby bio” of every additional, providing them with a snapshot from the other peoples character, interests, look, and receiving them excited about exactly how great they would be together.

“Needs my customers regarding edge of their unique seats, jaws to your surface, like ‘OMG this person seems phenomenal,'” she mentioned.

They are going to after that can ask Amy questions relating to their match and take some time they need to choose for by themselves if they believe it’s correct. During this time, Amy additionally ensures the customers have no idea one another, whether through work or social circles as well as earlier internet dating escapades, so all of us have a clear slate.

“I find there is cross-pollination with my clients where they’ve somehow have actually fulfilled. I do want to abstain from a scenario where they have currently fulfilled or they will have glanced at each other peoples online pages and there was an excuse they made a decision to leave that opportunity,” she said.

The amount of time from Amy’s original e-mail with the set agreeing to generally meet often takes 72 many hours, and also at that point Amy will be sending all of them a one-page, custom bio with further delicious details, such as their own basic brands. Amy stated she excludes last brands till the basic day so that they can stay away from Googling one another, stepping into unique minds, and ruining the miracle.

And with Amy being traditional, she necessitates the guy to contact the lady (no texting or emailing!) within 5 times to create an excellent time in which he addresses the lady.

Heading Beyond a Matchmaker becoming a Liaison, Confidant, buddy & Adviser

When Amy tends to make a match, she doesn’t just deliver all of them down on the first go out with a “good-luck!” She provides pre-date coaching that leaves the woman clients at ease and shows them tips reduce their own busy schedules down (no less than for just one night) She mentioned this will be particularly important in Silicon Valley, in which everyone is actually operating 24/7 and constantly have a million thoughts running all the way through their thoughts.

“i really want you to ignore everything surrounding you, all interruptions in life,” Amy stated. “I wanted you to carefully get ready for the date since these suits really count. Lots is driving to them psychologically and economically, so I want individuals pay attention to those crucial details and remember essential those very first impressions are.”

“Amy has exceeded every hope and I would strongly recommend Linx. I’ve as met an excellent man which i’d not need met otherwise. We are having things sluggish and seeing precisely what the future holds.” — A Linx Affiliate

Also because every user signals a two-year agreement (that is certainly suspended whenever you want as long as they satisfy that special someone), Amy turns out to be equally spent as they are in this journey and it is in a position to create a connection beyond a specialist one. She actually obtains wedding invitations and photographs of infants who have been created from past users.

“which is largely precisely why I do this — it is extremely enjoyable,” she stated. “Far beyond my work of being a matchmaker, i am a liaison, confidant, pal, and adviser.”

Last Thoughts

Thanks to Amy’s devotion, resourcefulness, and fascination with the woman clients, Linx is taking care of an under-served singles market when you look at the dating market, and she is only scraped the area on what she will be able to provide the Silicon Valley region and also the globe. We are definitely looking towards what arrives further.

“I worked very difficult to construct a good reputation in this region, but I feel like I have a lot more unearthing to-do to have much more diverse and interesting customers just who i could help,” she mentioned.

For females who would like to join Linx Dating, just click here. For men interested in registering, go here. You can even follow Linx and Amy on Twitter: @linxdating.

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